Sweat Equity Fitness was the vision and brain child of Jonathan Senger my partner. He has an uncanny knack of seeing things outside the box. I bring more of the how do we build it and scale it approach. Together this makes us a great team. We will never claim that we are perfect and in fact we have learned a great deal by being humble. Granted this is not always easy when you are talking to someone about your baby and they tell you it is ugly, even if parts of what they say may not all be true. However, when someone is willing to spend time with you, give you some great advice and does it in a very respectful and authentic way, you would be stupid not to listen.
That is exactly what happened recently. I had the opportunity to speak with a good friend who has a great deal of experience in the field of funding startups both as a someone who has funded them as well as asked for funding. While at the time I sometimes felt like my guts were being ripped out (you better feel that way if you are passionate about your ideas otherwise you idea is not strong enough to last), what I came away with was invaluable and absolutely the feedback I needed. It made me see our business from a different angle and reminded me of many entrepreneurs I know that have built successful businesses this exact same way (it is a small number that grow the TechCrunch way). It also was very reassuring that he got the business model and liked the idea. Fred Wilson recently wrote a great blog on “When the going gets tough, the tough get going”. This feedback has also helped us to focus our efforts and we are already seeing fruits from this. So now what…it is time to get back to work.